Product Marketing Officer


 

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Responsible for promoting the Funds products (Living Annuity, Preservation Fund & Funeral Aid Scheme) amongst members, offering retirement benefit counselling to exiting members and spearhead the Funds Road to Retirement Seminars.

PREFERRED QUALIFICATION: Post Graduate Qualification in Financial Planning
MINIMUM PERIOD OF EXPERIENCE/ TRAINING: A minimum of 5 years experience in pension fund administration with a strong focus on communication, counselling and retirement planning.
Competence in English and isiZulu. Basic understanding of the retirement funding industry.
Marketing and Sales will be an added advantage.

Benefit Counselling

  • Facilitate Road to Retirement Seminars for all members approaching retirement age.
  • Write, create and edit, marketing material promoting the Funds products.
  • Identify all members within 5 years, 1 year and 6 months prior to their retirement and capacitate them to make informed decisions when they retire.
  • Liaise with municipal human resources to identify members exiting the Fund i.e., retirement, death, withdrawal, and retrenchment.
  • Arrange telephonic, virtual or in-person one-on-one sessions with prospective exiting members and provide them with factual information regarding their options.
  • Provide ongoing Retirement Benefit
  • Counselling to all members audiences
  • Compile a Benefit Counselling Report to all counselled members

2.
Marketing

  • Create awareness amongst members of the Funds products and services
  • Obtain values, in-fund preservation and withdrawal quotations for exiting members.
  • Develop and implement strategies to drive awareness and demand of the Funds products
  • Provide monthly report on the status of the uptake of the Funds products.

3. Product Positioning

  • Serve as the Funds spokesperson and go-to product expert
  • Analyse customer, industry trends and other industry players to provide competitive edge
  • Develop strong relationships with all internal colleagues and municipal officials to ensure operational efficiency and discuss product specifics, appropriate training, service, and support.
  • Develop product positioning and messaging that resonates with members and differentiate the Funds products from its competitors

4.
Financial Literacy

  • Design and implement strategies aimed at improving members financial literacy.
  • Facilitate financial literacy programmes for members
  • Track and monitor the impact of these initiatives and report to the Communications Manager quarterly.

5. Industry awareness

  • Understand the Funds benefits, options at retirement, death, and withdrawals, as well as the Funds financial products available for members including cost structures.
  • Conduct competitor analysis to compare Fund products against competitors
  • Develop matrix to highlight differences between Fund and competitor products.
  • Make recommendations regarding products together with cost implications

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